It’s very rare for advertisements to stand the test of time — just look at the Budweiser frogs, the Budweiser “wassup” guys, or any other promotional material produced Budweiser. When what you’re selling is the world, however, you have a slightly larger time frame to work with.
Such is the case with the advertisements produced by David Klein for Trans World Airlines (TWA) throughout the 50s and 60s. Together with the Howard Hughes-owned airline, Klein created the colorful image of the Jet Set Era that we still associate with the time period. That’s quite a shelf life for posters about an airline.
TWA disappeared after being merged with American Airlines in 2001, but the company’s contribution to the golden age of air travel will live on in these timeless advertisements: